Transport Workers Union of America (TWU) Air Division Locals, representing more than 17,000 airline ground workers, welcomed a new partner for strategic planning, Cowtown Creative of Fort Worth, TX. Directly engaged in this campaign are TWU Locals 501, 502, 505, 507, 510, 512, 513, 514, 529, 567 and 591.

TWU International Vice President Gary Peterson said the partnership will focus on creating connections and bringing to light the challenges Local members are facing with American Airlines, which they are dedicated to support.

"The current offshoring plan demands that TWU members agree to losing thousands of U.S.-based jobs in favor of cheaper foreign labor," he said. "Our members are vested in the safety and security of airline passengers and flight crews; contract workers are not. This campaign is designed to directly connect with families, friends and neighbors, and that's the story we want Cowtown Creative to tell."

The partnership is designed to connect the stories of union members and the airline passengers they serve, according to Brian Parker, Strategic Action Coordinator for TWU Local 513.

"The Transport Workers Union and these respective Locals are dedicated to working collectively to find solutions that serve the greater good," he explained. "Cowtown Creative has built a reputation on years of honest and engaging campaigns that work to influence positive outcomes. That element is essential to our mission of securing the best future for our members and air travelers nationwide."

Cowtown Creative CEO Amy Day said it's not unfamiliar territory for the agile marketing consulting firm. "It's an exciting time to be working with TWU and supporting its members," Day said. "We believe in telling the stories that connect us with each other. That's what we'll be doing for the TWU members these Locals represent."

For more information, contact Becky Dolgener with Cowtown Creative, 205669@email4pr.com or 682.224.5701, or Brian Parker, TWU Strategic Action Coordinator of Local 513, 205669@email4pr.com or 817.991.2001.